Adjarabet holds the leading position among iGaming brands in Georgia based on search volume data for June 2026. The local operator recorded over 1.4 million monthly searches according to Ahrefs statistics.
Market Position and Industry Events
Search volume for Adjarabet exceeds that of Betsson by a factor of six, with the international brand ranking sixth in the region. No foreign operators appear within the top five positions of the ranking. The data indicates a strong preference for local platforms among users in the Georgian market.
Licensing expert Khristina Karanskaia will discuss market specifics and regulatory requirements at the SBC Summit Tbilisi on July 15 and 16.