Armenia-based igaming provider Digitain reviewed its participation in the iGB L!VE expo, which took place at the Excel center in London between July 1 and 2, 2026. The company confirmed that the event facilitated significant progress in partnership negotiations and product demonstrations.
Product Focus and Strategic Goals
The primary agenda for the Digitain delegation included discussions regarding the World Cup and the promotion of the company's recently acquired UK license. According to internal data, the majority of technical demonstrations and meetings centered on the Centrivo igaming platform, the Affinet solution, and self-service betting terminals.
These specific products accounted for 70 percent of the company's activity during the two-day event.
Hamest Safaryan, head of sales, noted that the industry event remains a valuable component of the annual calendar. "While technology drives our industry, it is the relationships behind it that create lasting success," Safaryan stated. "Every conversation we had at iGB L!VE highlighted the importance of listening to our partners, understanding their individual goals, and working together to deliver solutions that create real commercial value."
The company plans to utilize the established roadmap for the second half of 2026. Follow-up meetings are already scheduled, with a focus on strengthening commercial presence in key European and international markets. This activity follows recent appointments to senior management roles across Europe and Asia.